Beautiful water birds whistle, beautiful gourd mosaic, exquisite craftsmanship and hand-painted fan. September 14 coincides with the sixth Benefiting People Culture Consumption Season in 2018. The Beijing Cultural and Creative Fair, sponsored by Zoomtech, kicked off at Stanford Square in the Pomegranate Center. Many folk entertainers, famous craftsmen and intangible cultural heritage inheritors put up a fascinating eye feast for the public.
The theme of this activity is "New life of intangible cultural heritage and Inheritance of the Masters", which for the first time combines intangible culture with people's consumption. The purpose of this activity is to benefit the people through the display, exhibition,experience, interaction and other forms of intangible culture, enabling the people to have the opportunity to get close to and understand the intangible culture, enrich the cultural life, carry forward the traditional culture, cultivate cultural sentiment, cultivate the interest and love for the Chinese traditional intangible culture.
Sugar painting creation
Market activities include not only paper-cutting, flour sculpture, magic flower, sugar figure, seal cutting, knotting, painting and other traditional cultural creation, but also many new creative pieces, such as fans, stone ornaments, ceramics and so on. Creative products are dazzling, meticulous and exquisite, realizing the wonderful fusion of traditional culture and modern elements. "The Cultural and Creative Fair has not only traditional hand works, but also modern literary creation elements combined with modern shadow figures, western Beijing ballads, and Beijing opera. It is an unforgettable cultural audio-visual experience." said one citizen who came due to the fame of the event.
Peking opera performance
It is learned that the fair attracted a total of more than 50 household name popular folk artists to participate, including Kang Juxiang, a state-level gourd mosaic intangible culture inheritor. More than 200 kinds of intangible cultural handicrafts are on display at the activity scene. Many citizens participated in the interaction on the spot. While promoting cultural consumption, they also experienced the unique charm of traditional culture.
Pingju show
Mao Guihua, general manager of Zoomtech, said that the Benefiting People Cultural Consumption Season cultural and creative fair will last until the end of October and will be divided into six phases, each lasting three days, each with a theme. Beijing's new urban planning has given Fengtai a new position. Zoomtech hopes to explore high-quality cultural innovation projects through the holding of cultural and creative fair, enliven the intangible cultural crafts, help cultural craftsmen to inherit, and fill the cultural blank in southern Beijing.
It is reported that a month ago, as the sponsor of the third Beijing Municipal Cultural and Creative Competition, Zoomtech just held an intangible IP industry competition rematch, in which many high-quality intangible cultural and creative projects, such as "Xishuo" and "Jieshengji", have settled down and been incubated in Zoomtech.
Based in Beijing, Zoomtech is committed to building a world-class platform for cultural and technological innovation and entrepreneurship with the services of cultural entrepreneurship, the construction and operation of science parks and the management of industrial investment funds as the main business. Up to now, the Pomegranate Center that it operates has won many honors and recognition, such as "national incubator", "state-level innovation space", "state-level high-tech enterprise" and "Beijing comprehensive service platform for cultural and creative industries" and has become a landmark for innovation and entrepreneurship in Fengtai District Science and technology integrate with culture and inheritance innovates the way of development. In the future, Zoomtech will spare no effort to explore, incubate, support the rapid growth of high-quality cultural innovation projects, improve the service platform of cultural innovation, and build a cultural innovation gathering area to provide a greater platform for innovation and entrepreneurship for more traditional intangible cultural enterprises and craftsmen。
