How can a brand enhance its value?
What do users care about?
After the commercial upgrade, we should have new design thinking!
Therefore, on April 13th, ROLOGO and Zoom Tech jointly hosted an event
New Design Thinking under Commercial Upgrade
at China-Israel YAFOLABS Cross-Border Accelerator Roadshow Hall in the Pomegranate Center of Fengtai District.
Many founders, creative directors, and design directors
came to the site to share their experiences ~
Mr. Huang Haijun, Senior Vice President of FXiaoke,
Mr. Li Yang, Design Director of GloryBrand,
Mr. Wang Tao, Co-founder of ROLOGO
are invited to the event.
The three hotshots shared their experiences respectively
in terms of the new business ecology,
new design thinking,
reflection on identification design
in the new environment, and design marketing.
It’s really a fruitful event.
Yet, it doesn't matter if you don't come to the site.
Now, let's take a look
What are the key points of the sharing meeting~
Mr. Huang Haijun has served many well-known brands
in several industries, and has accumulated rich experiences
in cross-industry brand planning and marketing.
He believes that the new design thinking should
focus on the user experience
with the aim to improve the product quality.
Whether for the high-speed train, car, eating and drinking, or housing,
people pay more and more attention to the emotional value.
So the design should be
simplicity other than complexity.
Compared to other mobile phones,
IPhone has only one button.
The simple design makes it very popular.
The design should also be
emotional, not just functional.
The success of JiangXiaoBai relies on
the emotional copywriting.
To customers, it is more than liquor.
And the design should also be demassified
when the market is divided in great details.
After transformation, Li Ning began
to target the customers born in the 90s
and successfully attracted the public attention.
The design also needs to be dynamic other than.
The brands like Coca-Cola and Weichuan
make great efforts on the packaging
to tease the user's desire to purchase.
These user-oriented designs
make the people like the brands naturally.
Mr. Li Yang, design director of GloryBrand,
also has his own thoughts on the role of identification design.
Each brand will need a super symbol to represent the company
Such as T-mall, Apple.
So he thinks the identification design in a new environment
Will help the identification and communication of the brand.
Combined with his own cases and working experience,
he analyzed the detailed process of
logo design in detail.
In order to better present the brand and corporate culture,
it is necessary to conduct background checks
and brand analysis to understand the customer needs.
Finally, Mr. Wang Tao, co-founder of ROLOGO,
reinterpreted the concept of design marketing
through the case of tea π,
a popular drink among young people.
